{"id":1002,"date":"2015-11-30T15:31:19","date_gmt":"2015-11-30T06:31:19","guid":{"rendered":"\/ggs\/?p=1002"},"modified":"2017-06-29T18:26:05","modified_gmt":"2017-06-29T09:26:05","slug":"%e5%a4%96%e9%a3%9f%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb%ef%bc%882015%e5%b9%b410%e6%9c%88%e5%ba%a6%ef%bc%89","status":"publish","type":"post","link":"https:\/\/www.hotpepper.jp\/ggs\/research\/article\/marketing\/201510","title":{"rendered":"\u5916\u98df\u5e02\u5834\u8abf\u67fb\uff082015\u5e7410\u6708\u5ea6\uff09"},"content":{"rendered":"<p><span style=\"color: #0000bf;\"><strong>2015\u5e7410\u6708\u306e\u5916\u98df\u5e02\u5834\u898f\u6a21\u306f3,262\u5104\u5186\uff08\u524d\u5e74\u540c\u6708\u6bd4+108\u5104\u5186\u30fb\u6771\u540d\u962a3\u570f\u57df\u8a08\uff09\u3002\u5916\u98df\u5b9f\u65bd\u7387\u30fb\u983b\u5ea6\u30fb\u5358\u4fa1\u306e\u300c\u30c8\u30ea\u30d7\u30eb\u9ad8\u300d\u30673\u30ab\u6708\u3076\u308a\u524d\u5e74\u5b9f\u7e3e\u8d85\u3048\u3002\u9996\u90fd\u570f\u30fb\u6771\u6d77\u570f\u30fb\u95a2\u897f\u570f\u3059\u3079\u3066\u524d\u5e74\u5b9f\u7e3e\u8d85\u3048\u306f2015\u5e742\u6708\u4ee5\u6765\u3000<\/strong><\/span><\/p><p>\u30002015\u5e7410\u6708\u306e\u5916\u98df\u5e02\u5834\u898f\u6a21\u306f\u6771\u540d\u962a3\u570f\u57df\u5408\u8a08\u30673,262\u5104\u5186\u3067\u524d\u5e74\u540c\u6708\u6bd4\uff08\u4ee5\u4e0b\u3001\u524d\u5e74\u6bd4\uff09+108\u5104\u5186\u30023\u30ab\u6708\u3076\u308a\u306b\u524d\u5e74\u5b9f\u7e3e\u3092\u4e0a\u56de\u3063\u305f\u3002\u5916\u98df\u5b9f\u65bd\u7387\u30fb\u983b\u5ea6\u30fb\u5358\u4fa1\u306e3\u6307\u6a19\u30673\u570f\u57df\u5408\u8a08\u304c\u3059\u3079\u3066\u524d\u5e74\u5b9f\u7e3e\u3092\u4e0a\u56de\u308b\u300c\u30c8\u30ea\u30d7\u30eb\u9ad8\u300d\u306f2015\u5e747\u6708\u4ee5\u6765\u3002\u5358\u4fa1\u306e\u4e0a\u6607\u5e45\u304c\u4ed6\u306e\u570f\u57df\u3088\u308a\u3082\u5927\u304d\u304b\u3063\u305f\u9996\u90fd\u570f\u306e\u5e02\u5834\u898f\u6a21\u304c2,013\u5104\u5186\uff08\u524d\u5e74\u6bd4+65\u5104\u5186\uff09\u3067\u5e02\u5834\u3092\u3051\u3093\u5f15\u3057\u305f\u3002\u3055\u3089\u306b\u6771\u6d77\u570f\u3001\u95a2\u897f\u570f\u3068\u3082\u5e02\u5834\u898f\u6a21\u306f\u524d\u5e74\u5b9f\u7e3e\u3092\u8d85\u3048\u30013\u570f\u57df\u63c3\u3063\u3066\u306e\u524d\u5e74\u8d85\u3048\u306f2015\u5e742\u6708\u4ee5\u6765\u3068\u306a\u3063\u305f\u3002\u696d\u614b\u5225\u3067\u306f\u3001\u300c\u5c45\u9152\u5c4b\u300d\u304c\u524d\u6708\u6bd4\u306770\u5104\u5186\u306e\u30d7\u30e9\u30b9\u3068\u306a\u3063\u305f\u3002\u300e\u30db\u30c3\u30c8\u30da\u30c3\u30d1\u30fc \u30b0\u30eb\u30e1\u300f\u3067\u306e\u30d5\u30ea\u30fc\u30ef\u30fc\u30c9\u691c\u7d22\u6570\u3067\u3082\u300110\u6708\u306f\u300c\u5c45\u9152\u5c4b\u300d\u304c\u524d\u5e7418\u4f4d\u304b\u30898\u4f4d\u3078\u3068\u5927\u304d\u304f\u30e9\u30f3\u30af\u30a2\u30c3\u30d7\u3057\u3066\u304a\u308a\u3001\u5229\u7528\u56de\u6570\u306e\u4e0a\u6607\u304c\u8981\u56e0\u3068\u306a\u3063\u3066\u5e02\u5834\u898f\u6a21\u3092\u62bc\u3057\u4e0a\u3052\u305f\u3002<\/p><p>\u25cf 2015\u5e7410\u6708\u306e\u5916\u98df\u5b9f\u65bd\u7387\u306f 75.6\uff05 \uff08\u524d\u6708\u6bd4\u5897\u6e1b -0.1pt\u3001\u524d\u5e74\u6bd4\u5897\u6e1b +0.5pt\uff09<\/p><p>\u25cf 2015\u5e7410\u6708\u306e\u5916\u98df\u983b\u5ea6\u306f 4.29\u56de\/\u6708 \uff08\u524d\u6708\u6bd4\u5897\u6e1b +0.27\u56de\u3001\u524d\u5e74\u6bd4\u5897\u6e1b +0.01\u56de\uff09<\/p><p>\u25cf 2015\u5e7410\u6708\u306e\u5916\u98df\u5358\u4fa1\u306f 2,414\u5186 \uff08\u524d\u6708\u6bd4\u5897\u6e1b -69\u5186\u3001\u524d\u5e74\u6bd4\u5897\u6e1b +79\u5186\uff09<\/p><p>\u25cf 2015\u5e7410\u6708\u306e\u5916\u98df\u5e02\u5834\u898f\u6a21\u306f 3,262\u5104\u5186 \uff08\u524d\u6708\u6bd4\u5897\u6e1b +111\u5104\u5186\u3001\u524d\u5e74\u6bd4\u5897\u6e1b +108\u5104\u5186\uff09<\/p><div class=\"data_link\"><a href=\"\/ggs\/wp-content\/uploads\/2017\/06\/d5cf7868537b2e0613686f7afca3af24.pdf\">\u8a73\u7d30\u306f\u3053\u3061\u3089<\/a><\/div><div class=\"cf article_sgl__content_introducer\"><img decoding=\"async\" src=\"https:\/\/www.hotpepper.jp\/ggs\/wp-content\/themes\/hotpepper\/img\/common\/resrchers_photo_inagaki.png\" alt=\"\u7a32\u57a3 \u660c\u5b8f\"><div class=\"introducer__info\"><p class=\"introducer__info_inner\"><span class=\"introducer_name\">\u7a32\u57a3 \u660c\u5b8f<\/span><span class=\"introducer_post\">\u30db\u30c3\u30c8\u30da\u30c3\u30d1\u30fc\u30b0\u30eb\u30e1\u5916\u98df\u7dcf\u7814\u3000\u4e0a\u5e2d\u7814\u7a76\u54e1<\/span><\/p><\/div><\/div><div class=\"article_sgl__share\"><h5>\u3053\u306e\u8a18\u4e8b\u3092\u30b7\u30a7\u30a2\u3059\u308b<\/h5><ul class=\"cf article_sgl__share_list\"><li class=\"article_sgl__share_item\" data-article-share=\"facebook\"><a href=\"https:\/\/www.facebook.com\/share.php?u=https:\/\/www.hotpepper.jphttps:\/\/www.hotpepper.jp\/ggs\/research\/article\/marketing\/201510\" \"window.open(this.href, \"FBwindow\", \"width=650, height=450, menubar=no, toolbar=no, scrollbars=yes\"); 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