{"id":1063,"date":"2015-02-27T16:42:03","date_gmt":"2015-02-27T07:42:03","guid":{"rendered":"\/ggs\/?p=1063"},"modified":"2017-06-29T18:34:04","modified_gmt":"2017-06-29T09:34:04","slug":"%e5%a4%96%e9%a3%9f%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb%ef%bc%882015%e5%b9%b41%e6%9c%88%e5%ba%a6%ef%bc%89","status":"publish","type":"post","link":"https:\/\/www.hotpepper.jp\/ggs\/research\/article\/marketing\/201501","title":{"rendered":"\u5916\u98df\u5e02\u5834\u8abf\u67fb\uff082015\u5e741\u6708\u5ea6\uff09"},"content":{"rendered":"<p><span style=\"color: #0000bf;\"><strong>2015\u5e741\u6708\u306e\u5916\u98df\u5e02\u5834\u898f\u6a21\u306f 3,363\u5104\u5186\uff08\u524d\u5e74\u540c\u6708\u6bd4+79\u5104\u5186\u30fb\u6771\u540d\u962a3\u570f\u57df\u8a08\uff09\u3002\u5916\u98df\u5358\u4fa12,582\u5186\uff08\u524d\u5e74\u540c\u6708\u6bd4+208\u5186\uff09 \u3001\u4e0a\u3052\u5e45\u306f\u8abf\u67fb\u3092\u958b\u59cb\u4ee5\u6765\u6700\u5927<\/strong><\/span><\/p><p>\u00a0 \u5916\u98df\u5e02\u5834\u898f\u6a21\u306f\u6771\u540d\u962a3\u570f\u57df\u5408\u8a08\u3067\u524d\u5e74\u540c\u6708\u6bd4\uff08\u4ee5\u4e0b\u3001\u524d\u5e74\u6bd4\uff09\uff0b79\u5104\u5186\u306e3,363\u5104\u5186\u3002\u5916\u98df\u5b9f\u65bd\u7387\u30fb\u5916\u98df\u983b\u5ea6\u3067\u306f3\u570f\u57df\u3068\u3082\u524d\u5e74\u5b9f\u7e3e\u3092\u4e0b\u56de\u3063\u305f\u304c\u3001\u5916\u98df\u5358\u4fa1\uff082,582\u5186\uff09\u306e\u524d\u5e74\u6bd4\u4e0a\u3052\u5e45\u306f\u3001\u8abf\u67fb\u3092\u958b\u59cb\u4ee5\u6765\u6700\u5927\uff08\u524d\u5e74\u6bd4\uff0b208\u5186\uff09\u3092\u8a18\u9332\u3002\u7279\u306b\u9996\u90fd\u570f\uff08\u5916\u98df\u5358\u4fa12,616\u5186\uff09\u306f\u524d\u5e74\u6bd4\uff0b286\u5186\u3068\u4e0a\u3052\u5e45\u304c2\u30ab\u6708\u9023\u7d9a\u3067\u8a18\u9332\u3092\u66f4\u65b0\u3057\u3001\u5e02\u5834\u898f\u6a21\u306e3\u570f\u57df\u5408\u8a08\u3092\u62bc\u3057\u4e0a\u3052\u305f\u3002\u5916\u98df\u5358\u4fa1\u306e\u4e0a\u6607\u306f\u3001\u65b0\u5e74\u4f1a\u306a\u3069\u306e\u98f2\u9152\u6a5f\u4f1a\u306b\u3088\u308b\u5358\u4fa1\u4e0a\u6607\u304c\u5f71\u97ff\u3057\u3066\u3044\u308b\u3068\u8003\u3048\u3089\u308c\u308b\u3002\u300c\u30db\u30c3\u30c8\u30da\u30c3\u30d1\u30fc\u30b0\u30eb\u30e1\u30ea\u30b5\u30fc\u30c1\u30bb\u30f3\u30bf\u30fc\u300d\u304c\u884c\u3063\u305f2014\u5e74\uff5e2015\u5e74\u306e\u5fd8\u65b0\u5e74\u4f1a\u306b\u3064\u3044\u3066\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30a2\u30f3\u30b1\u30fc\u30c8\u306b\u3088\u308b\u3068\u30011\u56de\u3042\u305f\u308a\u306e\u5fd8\u65b0\u5e74\u4f1a\u306e\u60f3\u5b9a\u4e88\u7b97\u304c\u4e0a\u6607\u50be\u5411\u3067\u3001\u3053\u308c\u304c\u5916\u98df\u5358\u4fa1\u5168\u4f53\u306b\u5f71\u97ff\u3057\u305f\u53ef\u80fd\u6027\u304c\u3042\u308a\u305d\u3046\u3060\u3002<\/p><p>\u25cf2015\u5e741\u6708\u306e\u5916\u98df\u5b9f\u65bd\u7387\u306f 75.7\uff05 \uff08\u524d\u6708\u6bd4\u5897\u6e1b -2.0pt\u3001\u524d\u5e74\u6bd4\u5897\u6e1b -0.9pt\uff09<\/p><p>\u25cf2015\u5e741\u6708\u306e\u5916\u98df\u983b\u5ea6\u306f 4.10\u56de\/\u6708 \uff08\u524d\u6708\u6bd4\u5897\u6e1b -0.31\u56de\u3001\u524d\u5e74\u6bd4\u5897\u6e1b -0.13\u56de\uff09<\/p><p>\u25cf2015\u5e741\u6708\u306e\u5916\u98df\u5358\u4fa1\u306f 2,582\u5186 \uff08\u524d\u6708\u6bd4\u5897\u6e1b -255\u5186\u3001\u524d\u5e74\u6bd4\u5897\u6e1b +208\u5186\uff09<\/p><p>\u25cf2015\u5e741\u6708\u306e\u5916\u98df\u5e02\u5834\u898f\u6a21\u306f 3,363\u5104\u5186 \uff08\u524d\u6708\u6bd4\u5897\u6e1b -716\u5104\u5186\u3001\u524d\u5e74\u6bd4\u5897\u6e1b +79\u5104\u5186\uff09<\/p><div class=\"data_link\"><a href=\"\/ggs\/wp-content\/uploads\/2017\/06\/d0fad8bda66d4a31826199508eaf8a4e.pdf\">\u8a73\u7d30\u306f\u3053\u3061\u3089<\/a><\/div><div class=\"cf article_sgl__content_introducer\"><img decoding=\"async\" src=\"https:\/\/www.hotpepper.jp\/ggs\/wp-content\/themes\/hotpepper\/img\/common\/resrchers_photo_inagaki.png\" alt=\"\u7a32\u57a3 \u660c\u5b8f\"><div class=\"introducer__info\"><p class=\"introducer__info_inner\"><span class=\"introducer_name\">\u7a32\u57a3 \u660c\u5b8f<\/span><span class=\"introducer_post\">\u30db\u30c3\u30c8\u30da\u30c3\u30d1\u30fc\u30b0\u30eb\u30e1\u5916\u98df\u7dcf\u7814\u3000\u4e0a\u5e2d\u7814\u7a76\u54e1<\/span><\/p><\/div><\/div><div class=\"article_sgl__share\"><h5>\u3053\u306e\u8a18\u4e8b\u3092\u30b7\u30a7\u30a2\u3059\u308b<\/h5><ul class=\"cf article_sgl__share_list\"><li class=\"article_sgl__share_item\" data-article-share=\"facebook\"><a href=\"https:\/\/www.facebook.com\/share.php?u=https:\/\/www.hotpepper.jphttps:\/\/www.hotpepper.jp\/ggs\/research\/article\/marketing\/201501\" \"window.open(this.href, \"FBwindow\", \"width=650, height=450, menubar=no, toolbar=no, scrollbars=yes\"); 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