{"id":1067,"date":"2015-01-31T16:46:52","date_gmt":"2015-01-31T07:46:52","guid":{"rendered":"\/ggs\/?p=1067"},"modified":"2017-06-29T18:34:41","modified_gmt":"2017-06-29T09:34:41","slug":"%e5%a4%96%e9%a3%9f%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb%ef%bc%882014%e5%b9%b412%e6%9c%88%e5%ba%a6%ef%bc%89","status":"publish","type":"post","link":"https:\/\/www.hotpepper.jp\/ggs\/research\/article\/marketing\/201412","title":{"rendered":"\u5916\u98df\u5e02\u5834\u8abf\u67fb\uff082014\u5e7412\u6708\u5ea6\uff09"},"content":{"rendered":"<p><span style=\"color: #0000bf;\"><strong>2014\u5e7412\u6708\u306e\u5916\u98df\u5e02\u5834\u898f\u6a21\u306f 4,079\u5104\u5186\uff08\u524d\u5e74\u540c\u6708\u6bd4-96\u5104\u5186\u30fb\u6771\u540d\u962a3\u570f\u57df\u8a08\uff09\u3002\u5916\u98df\u5358\u4fa1\u306f\u8abf\u67fb\u958b\u59cb\u4ee5\u6765\u6700\u9ad8\u984d\u306e2,837\u5186\uff08\u524d\u5e74\u540c\u6708\u6bd4\uff0b122\u5186\uff09<\/strong><\/span><\/p><p>\u3000\u5916\u98df\u5e02\u5834\u898f\u6a21\u306f\u6771\u540d\u962a3\u570f\u57df\u5408\u8a08\u3067\u524d\u5e74\u540c\u6708\u6bd4\uff08\u4ee5\u4e0b\u3001\u524d\u5e74\u6bd4\uff09\uff0d96\u5104\u5186\u306e4,079\u5104\u5186\u3002\u5bb4\u4f1a\u30b7\u30fc\u30ba\u30f3\u3092\u8fce\u3048\u30012014\u5e74\u306e\u5358\u6708\u3067\u306f\u6700\u5927\u306e\u5e02\u5834\u898f\u6a21\u3067\u3042\u3063\u305f\u3002\u5916\u98df\u5358\u4fa1\u306f\u8abf\u67fb\u958b\u59cb\u4ee5\u6765\u6700\u9ad8\u984d\u30672,837\u5186\uff08\u524d\u5e74\u6bd4\uff0b122\u5186\uff09\u3092\u8a18\u9332\u3057\u3001\u7279\u306b\u9996\u90fd\u570f\uff082,928\u5186\uff09\u3067\u524d\u5e74\u6bd4\uff0b207\u5186\u3068\u5927\u304d\u306a\u4f38\u3073\u3067\u3042\u3063\u305f\u3002\u570f\u57df\u5225\u3067\u306f\u3001\u9996\u90fd\u570f\u30fb\u6771\u6d77\u570f\u306e\u5916\u98df\u5e02\u5834\u898f\u6a21\u306f\u524d\u5e74\u6bd4\u3067\u30d7\u30e9\u30b9\u3067\u3001\u4e21\u570f\u57df\u3068\u3082\u5358\u6708\u306e\u5e02\u5834\u898f\u6a21\u304c\u8abf\u67fb\u958b\u59cb\u4ee5\u6765\u6700\u5927\u898f\u6a21\u3067\u3042\u3063\u305f\u3002\u4e00\u65b9\u3001\u95a2\u897f\u570f\u3067\u306f\u3001\u5916\u98df\u5b9f\u65bd\u7387\u30fb\u5916\u98df\u983b\u5ea6\u30fb\u5916\u98df\u5358\u4fa1\u304c\u3044\u305a\u308c\u3082\u524d\u5e74\u6bd4\u30de\u30a4\u30ca\u30b9\u3002\u307e\u305f\u3001\u5e02\u5834\u898f\u6a21\uff081.039\u5104\u5186\uff09\u306f\u524d\u5e74\u6bd4\uff0d138\u5104\u5186\u3092\u8a18\u9332\u3057\u3001\u3053\u308c\u304c\u5168\u4f53\u5e02\u5834\u898f\u6a21\u306e\u30de\u30a4\u30ca\u30b9\u306b\u76f4\u7d50\u3057\u305f\u3002<\/p><p>\u25cf2014\u5e7412\u6708\u306e\u5916\u98df\u5b9f\u65bd\u7387\u306f 77.7\uff05 \uff08\u524d\u6708\u6bd4\u5897\u6e1b +1.0pt\u3001\u524d\u5e74\u6bd4\u5897\u6e1b -1.1pt\uff09<\/p><p>\u25cf 2014\u5e7412\u6708\u306e\u5916\u98df\u983b\u5ea6\u306f 4.41\u56de\/\u6708 \uff08\u524d\u6708\u6bd4\u5897\u6e1b +0.12\u56de\u3001\u524d\u5e74\u6bd4\u5897\u6e1b -0.16\u56de\uff09<\/p><p>\u25cf 2014\u5e7412\u6708\u306e\u5916\u98df\u5358\u4fa1\u306f 2,837\u5186 \uff08\u524d\u6708\u6bd4\u5897\u6e1b +439\u5186\u3001\u524d\u5e74\u6bd4\u5897\u6e1b +122\u5186\uff09<\/p><p>\u25cf 2014\u5e7412\u6708\u306e\u5916\u98df\u5e02\u5834\u898f\u6a21\u306f 4,079\u5104\u5186 \uff08\u524d\u6708\u6bd4\u5897\u6e1b +762\u5104\u5186\u3001\u524d\u5e74\u6bd4\u5897\u6e1b -96\u5104\u5186\uff09<\/p><div class=\"data_link\"><a href=\"\/ggs\/wp-content\/uploads\/2017\/06\/b36e33a92d516a8d72e55f88508c739a.pdf\">\u8a73\u7d30\u306f\u3053\u3061\u3089<\/a><\/div><div class=\"cf article_sgl__content_introducer\"><img decoding=\"async\" src=\"https:\/\/www.hotpepper.jp\/ggs\/wp-content\/themes\/hotpepper\/img\/common\/resrchers_photo_inagaki.png\" alt=\"\u7a32\u57a3 \u660c\u5b8f\"><div class=\"introducer__info\"><p class=\"introducer__info_inner\"><span class=\"introducer_name\">\u7a32\u57a3 \u660c\u5b8f<\/span><span class=\"introducer_post\">\u30db\u30c3\u30c8\u30da\u30c3\u30d1\u30fc\u30b0\u30eb\u30e1\u5916\u98df\u7dcf\u7814\u3000\u4e0a\u5e2d\u7814\u7a76\u54e1<\/span><\/p><\/div><\/div><div class=\"article_sgl__share\"><h5>\u3053\u306e\u8a18\u4e8b\u3092\u30b7\u30a7\u30a2\u3059\u308b<\/h5><ul class=\"cf article_sgl__share_list\"><li class=\"article_sgl__share_item\" data-article-share=\"facebook\"><a href=\"https:\/\/www.facebook.com\/share.php?u=https:\/\/www.hotpepper.jphttps:\/\/www.hotpepper.jp\/ggs\/research\/article\/marketing\/201412\" \"window.open(this.href, \"FBwindow\", \"width=650, height=450, menubar=no, toolbar=no, scrollbars=yes\"); 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