{"id":6309,"date":"2023-03-02T11:00:39","date_gmt":"2023-03-02T02:00:39","guid":{"rendered":"\/ggs\/?p=6309"},"modified":"2023-03-28T13:07:38","modified_gmt":"2023-03-28T04:07:38","slug":"%e5%a4%96%e9%a3%9f%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb%ef%bc%882023%e5%b9%b41%e6%9c%88%e5%ba%a6%ef%bc%89","status":"publish","type":"post","link":"https:\/\/www.hotpepper.jp\/ggs\/research\/article\/marketing\/202301","title":{"rendered":"\u5916\u98df\u5e02\u5834\u8abf\u67fb\uff082023\u5e741\u6708\u5ea6\uff09"},"content":{"rendered":"<p class=\"has-text-color\" style=\"color: #3b43f7;\"><strong>2023\u5e741\u6708\u306e\u5916\u98df\u5e02\u5834\u898f\u6a21\u306f2605\u5104\u5186\uff08\u524d\u5e74\u540c\u6708\u6bd4 +598\u5104\u5186\u30fb\u6771\u540d\u962a3\u570f\u57df\u8a08\uff09\u3002\u5916\u98df\u5e02\u5834\u898f\u6a21\u306f\u30b3\u30ed\u30ca\u798d\u524d\u6bd4\uff082019\u5e741\u6708\u6bd4\uff0980.4\uff05\u3067\u56de\u5fa9\u50be\u5411\u3002\u5358\u4fa1\u306f15\u30ab\u6708\u9023\u7d9a\u524d\u5e74\u8d85\u3048\u3001\u4e3b\u898116\u696d\u614b\u306f\u5ef6\u3079\u56de\u6570\u30fb\u5358\u4fa1\u3068\u3082\u524d\u5e74\u8d85\u3048<\/strong><\/p><p><!-- \/wp:post-content -->\r\n\r\n<!-- wp:paragraph --><\/p><p>2023\u5e741\u6708\u306e\u5916\u98df\u5e02\u5834\u898f\u6a21\u306f\u30013\u570f\u57df\u5408\u8a08\u30672605\u5104\u5186\u3002\u524d\u5e74\u540c\u6708\u6bd4\uff08\u4ee5\u4e0b\u3001\u524d\u5e74\u6bd4\uff09\u306f+598\u5104\u5186\uff08129.8\uff05\uff09\u306814\u30ab\u6708\u9023\u7d9a\u306e\u524d\u5e74\u6bd4\u30d7\u30e9\u30b9\u3067\u3042\u3063\u305f\u3002\u5f53\u6708\u306e\u5916\u98df\u5e02\u5834\u306f\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u306e\u611f\u67d3\u7b2c8\u6ce2\u304c\u6708\u5f8c\u534a\u306b\u304b\u3051\u3066\u30d4\u30fc\u30af\u30a2\u30a6\u30c8\u3057\u3001\u524d\u5e74\u6bd4\u306e\u5897\u52a0\u984d\u3084\u4f38\u3073\u7387\u306f\u524d\u6708\uff082022\u5e7412\u6708\uff09\u3092\u4e0a\u56de\u308a\u3001\u56de\u5fa9\u50be\u5411\u3068\u306a\u3063\u305f\u3002\u5e02\u5834\u898f\u6a21\u306e2019\u5e74\u540c\u6708\u6bd4\uff08\u30b3\u30ed\u30ca\u798d\u524d\u6bd4\uff09\u308280.4\uff05\u3068\u524d\u6708\u306e\u540c74.6\uff05\u3092\u4e0a\u56de\u3063\u305f\u3002\u5916\u98df\u5358\u4fa1\u306f15\u30ab\u6708\u9023\u7d9a\u3067\u524d\u5e74\u3092\u4e0a\u56de\u308a\u3001\u5ef6\u3079\u5916\u98df\u56de\u6570\u3082\u30b3\u30ed\u30ca\u798d\u524d\u6bd4\u3067\u524d\u6708\u304b\u3089\u30de\u30a4\u30ca\u30b9\u5e45\u304c\u7e2e\u5c0f\u3057\u305f\u3002\u5e02\u5834\u898f\u6a21\u306e\u98df\u4e8b\u4e3b\u4f53\u696d\u614b\u30fb\u8a08\u306f\u524d\u5e74\u6bd4122.8%\uff08\u524d\u6708105.2\uff05\uff09\u3001\u98f2\u9152\u4e3b\u4f53\u696d\u614b\u30fb\u8a08\u306f\u540c158.3%\uff08\u540c113.2\uff05\uff09\u3001\u8efd\u98df\u4e3b\u4f53\u696d\u614b\u30fb\u8a08\u306f\u540c106.0%\uff08\u540c109.0\uff05\uff09\u3068\u3001\u7279\u306b\u98f2\u9152\u4e3b\u4f53\u696d\u614b\u306e\u56de\u5fa9\u304c\u9855\u8457\u3067\u3042\u308b\u3002\u4e3b\u898116\u696d\u614b\u306e\u5168\u3066\u3067\u5ef6\u3079\u5916\u98df\u56de\u6570\u30fb\u5358\u4fa1\u3068\u3082\u306b\u524d\u5e74\u3092\u4e0a\u56de\u308a\u30012019\u5e74\u6bd4\u3067\u306f\u300c\u30b9\u30ca\u30c3\u30af\u3001\u30ca\u30a4\u30c8\u30af\u30e9\u30d6\u3001\u30ad\u30e3\u30d0\u30ec\u30fc\u300d\uff08108.8\uff05\uff09\u300c\u713c\u8089\u3001\u30b9\u30c6\u30fc\u30ad\u3001\u30cf\u30f3\u30d0\u30fc\u30b0\u7b49\u306e\u5c02\u696d\u5e97\u300d\uff08100.3\uff05\uff09\u304c\u5e02\u5834\u898f\u6a21\u306e\u30b3\u30ed\u30ca\u798d\u524d\u6c34\u6e96\u3092\u4e0a\u56de\u3063\u305f\u3002<\/p><p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p><p>\u25cf2023\u5e741\u6708\u306e\u5916\u98df\u5b9f\u65bd\u7387\u306f 64.1\uff05 \uff08\u524d\u6708\u6bd4\u5897\u6e1b -2.3pt\u3001\u524d\u5e74\u6bd4\u5897\u6e1b +7.8pt\uff09<\/p><p>\u25cf2023\u5e741\u6708\u306e\u5916\u98df\u983b\u5ea6\u306f 3.70\u56de\/\u6708 \uff08\u524d\u6708\u6bd4\u5897\u6e1b -0.02\u56de\u3001\u524d\u5e74\u6bd4\u5897\u6e1b +0.16\u56de\uff09<\/p><p>\u25cf2023\u5e741\u6708\u306e\u5916\u98df\u5358\u4fa1\u306f 2,756\u5186 \uff08\u524d\u6708\u6bd4\u5897\u6e1b -307\u5186\u3001\u524d\u5e74\u6bd4\u5897\u6e1b +267\u5186\uff09<\/p><p>\u25cf 2023\u5e741\u6708\u306e\u5916\u98df\u5e02\u5834\u898f\u6a21\u306f 2605\u5104\u5186 \uff08\u524d\u6708\u6bd4\u5897\u6e1b -410\u5104\u5186\u3001\u524d\u5e74\u6bd4\u5897\u6e1b +598\u5104\u5186\uff09<\/p><div class=\"data_link\"><a href=\"\/ggs\/wp-content\/uploads\/2023\/02\/\u2605\u6708\u4f8b\u30ec\u30dd_23\u5e741\u6708_0228.pdf\" target=\"_blank\" rel=\"noopener\">\u8a73\u7d30\u306f\u3053\u3061\u3089<\/a><\/div><div class=\"cf article_sgl__content_introducer\"><img decoding=\"async\" src=\"https:\/\/www.hotpepper.jp\/ggs\/wp-content\/themes\/hotpepper\/img\/common\/resrchers_photo_inagaki.png\" alt=\"\u7a32\u57a3 \u660c\u5b8f\"><div class=\"introducer__info\"><p class=\"introducer__info_inner\"><span class=\"introducer_name\">\u7a32\u57a3 \u660c\u5b8f<\/span><span class=\"introducer_post\">\u30db\u30c3\u30c8\u30da\u30c3\u30d1\u30fc\u30b0\u30eb\u30e1\u5916\u98df\u7dcf\u7814\u3000\u4e0a\u5e2d\u7814\u7a76\u54e1<\/span><\/p><\/div><\/div><div class=\"article_sgl__share\"><h5>\u3053\u306e\u8a18\u4e8b\u3092\u30b7\u30a7\u30a2\u3059\u308b<\/h5><ul class=\"cf article_sgl__share_list\"><li class=\"article_sgl__share_item\" data-article-share=\"facebook\"><a href=\"https:\/\/www.facebook.com\/share.php?u=https:\/\/www.hotpepper.jphttps:\/\/www.hotpepper.jp\/ggs\/research\/article\/marketing\/202301\" \"window.open(this.href, \"FBwindow\", \"width=650, height=450, menubar=no, toolbar=no, scrollbars=yes\"); return false;\" target=\"_blank\"><i class=\"fa fa-facebook\" aria-hidden=\"true\"><\/i><\/a><\/li><li class=\"article_sgl__share_item\" data-article-share=\"x\"><a href=\"http:\/\/twitter.com\/share?url=https:\/\/www.hotpepper.jphttps:\/\/www.hotpepper.jp\/ggs\/research\/article\/marketing\/202301&text=%20%7c%20%e3%83%9b%e3%83%83%e3%83%88%e3%83%9a%e3%83%83%e3%83%91%e3%83%bc%e3%82%b0%e3%83%ab%e3%83%a1%e5%a4%96%e9%a3%9f%e7%b7%8f%e7%a0%94\" target=\"_blank\"><img decoding=\"async\" src=\"\/ggs\/wp-content\/themes\/hotpepper\/img\/common\/x_logo-white.png\" alt=\"x\"><\/li><\/ul><\/div>","protected":false},"excerpt":{"rendered":"2023\u5e741\u6708\u306e\u5916\u98df\u5e02\u5834\u898f\u6a21\u306f2605\u5104\u5186\uff08\u524d\u5e74\u540c\u6708\u6bd4 +598\u5104\u5186\u30fb\u6771\u540d\u962a3\u570f\u57df\u8a08\uff09\u3002\u5916\u98df\u5e02\u5834\u898f\u6a21\u306f\u30b3\u30ed\u30ca\u798d\u524d\u6bd4\uff082019\u5e741\u6708\u6bd4\uff0980.4\uff05\u3067\u56de\u5fa9\u50be\u5411\u3002\u5358\u4fa1\u306f15\u30ab\u6708\u9023\u7d9a\u524d\u5e74\u8d85\u3048\u3001\u4e3b\u898116\u696d\u614b\u306f\u5ef6\u3079\u56de\u6570\u30fb\u5358\u4fa1\u3068\u3082\u524d\u5e74 [&hellip;]","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[16,9],"class_list":["post-6309","post","type-post","status-publish","format-standard","hentry","category-research","tag-marketing","tag-cost_of_eating_out"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.hotpepper.jp\/ggs\/wp-json\/wp\/v2\/posts\/6309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hotpepper.jp\/ggs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hotpepper.jp\/ggs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hotpepper.jp\/ggs\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hotpepper.jp\/ggs\/wp-json\/wp\/v2\/comments?post=6309"}],"version-history":[{"count":2,"href":"https:\/\/www.hotpepper.jp\/ggs\/wp-json\/wp\/v2\/posts\/6309\/revisions"}],"predecessor-version":[{"id":6312,"href":"https:\/\/www.hotpepper.jp\/ggs\/wp-json\/wp\/v2\/posts\/6309\/revisions\/6312"}],"wp:attachment":[{"href":"https:\/\/www.hotpepper.jp\/ggs\/wp-json\/wp\/v2\/media?parent=6309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hotpepper.jp\/ggs\/wp-json\/wp\/v2\/categories?post=6309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hotpepper.jp\/ggs\/wp-json\/wp\/v2\/tags?post=6309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}