{"id":957,"date":"2016-12-30T15:38:29","date_gmt":"2016-12-30T06:38:29","guid":{"rendered":"\/ggs\/?p=957"},"modified":"2017-06-23T16:39:20","modified_gmt":"2017-06-23T07:39:20","slug":"%e5%a4%96%e9%a3%9f%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb%ef%bc%882016%e5%b9%b411%e6%9c%88%e5%ba%a6%ef%bc%89","status":"publish","type":"post","link":"https:\/\/www.hotpepper.jp\/ggs\/research\/article\/marketing\/201611","title":{"rendered":"\u5916\u98df\u5e02\u5834\u8abf\u67fb\uff082016\u5e7411\u6708\u5ea6\uff09"},"content":{"rendered":"<p><span style=\"color: #0000bf;\"><strong>2016\u5e7411\u6708\u306e\u5916\u98df\u5e02\u5834\u898f\u6a21\u306f3,067\u5104\u5186\uff08\u524d\u5e74\u540c\u6708\u6bd4-132\u5104\u5186\u30fb\u6771\u540d\u962a3\u570f\u57df\u8a08\uff09\u00a0\u3002\u00a0\u696d\u614b\u5225\u306e\u5916\u98df\u5e02\u5834\u898f\u6a21\u306f\u3001\u4e3b\u898116\u696d\u614b\u4e2d11\u696d\u614b\u3067\u524d\u5e74\u6bd4\u30de\u30a4\u30ca\u30b9\u3002\u300c\u30d5\u30a1\u30df\u30ea\u30fc\u30ec\u30b9\u30c8\u30e9\u30f3\u300d\u306a\u3069\u306f\u56de\u5fa9\u50be\u5411<\/strong><\/span><\/p><p>\u30002016\u5e7411\u6708\u306e\u5916\u98df\u5e02\u5834\u898f\u6a21\u306f\u3001\u6771\u540d\u962a3\u570f\u57df\u5408\u308f\u305b\u30663,067\u5104\u5186\u3068\u306a\u308a\u3001\u524d\u5e74\u540c\u6708\u6bd4\uff08\u4ee5\u4e0b\u3001\u524d\u5e74\u6bd4\uff09\u306f\u2010132\u5104\u5186\u30687\u30ab\u6708\u9023\u7d9a\u3067\u524d\u5e74\u3092\u4e0b\u56de\u3063\u305f\u30023\u570f\u57df\u5408\u8a08\u306e\u5916\u98df\u983b\u5ea6\u3068\u5358\u4fa1\u304c\u524d\u5e74\u3092\u4e0b\u56de\u3063\u305f\u3053\u3068\u304c\u8981\u56e0\u3002\u524d\u5e74\u306b\u6bd4\u3079\u3066\u65e5\u66dc\u304c1\u65e5\u5c11\u306a\u3044\u30ab\u30ec\u30f3\u30c0\u30fc\u306e\u5f71\u97ff\u3082\u3042\u308a\u305d\u3046\u3002\u9996\u90fd\u570f\u3067\u306f\u300154\u5e74\u3076\u308a\u3068\u8a00\u308f\u308c\u305f11\u6708\u306e\u964d\u96ea\u306e\u5f71\u97ff\u304b\u3001\u5916\u98df\u5b9f\u65bd\u7387\u30fb\u983b\u5ea6\u30fb\u5358\u4fa1\u304c\u3059\u3079\u3066\u524d\u5e74\u3092\u4e0b\u56de\u308a\u3001\u5916\u98df\u5e02\u5834\u898f\u6a21\u304c\u524d\u5e74\u6bd4-106\u5104\u5186\u3068\u5168\u4f53\u306e\u30de\u30a4\u30ca\u30b9\u306e\u5927\u90e8\u5206\u3092\u5360\u3081\u305f\u3002\u696d\u614b\u5225\u3067\u306f\u3001\u4e3b\u8981\u306a16\u696d\u614b\u4e2d11\u696d\u614b\u3067\u5916\u98df\u5e02\u5834\u898f\u6a21\u304c\u524d\u5e74\u3092\u4e0b\u56de\u3063\u305f\u3002\u300c\u548c\u98df\u6599\u7406\u5e97\u300d\u300c\u5c45\u9152\u5c4b\u300d\u306a\u3069\u5358\u4fa1\u304c\u76f8\u5bfe\u7684\u306b\u9ad8\u3044\u696d\u614b\u3067\u306e\u5229\u7528\u56de\u6570\u6e1b\u5c11\u3068\u300c\u725b\u4e3c\u30fb\u30ab\u30ec\u30fc\u7b49\u300d\u300c\u30d5\u30a1\u30df\u30ea\u30fc\u30ec\u30b9\u30c8\u30e9\u30f3\u3001\u56de\u8ee2\u3059\u3057\u7b49\u300d\u306a\u3069\u5358\u4fa1\u304c\u76f8\u5bfe\u7684\u306b\u4f4e\u3044\u696d\u614b\u3067\u306e\u5229\u7528\u56de\u6570\u5897\u52a0\u306b\u3088\u308a\u3001\u5168\u4f53\u306e\u5e73\u5747\u5358\u4fa1\u304c\u4e0b\u304c\u3063\u305f\u3068\u8003\u3048\u3089\u308c\u308b\u3002<\/p><p>\u25cf2016\u5e7411\u6708\u306e\u5916\u98df\u5b9f\u65bd\u7387\u306f 75.7\uff05 \uff08\u524d\u6708\u6bd4\u5897\u6e1b +0.1pt\u3001\u524d\u5e74\u6bd4\u5897\u6e1b \u00b1 0.0pt\uff09<\/p><p>\u25cf 2016\u5e7411\u6708\u306e\u5916\u98df\u983b\u5ea6\u306f 3.98\u56de\/\u6708 \uff08\u524d\u6708\u6bd4\u5897\u6e1b -0.14\u56de\u3001\u524d\u5e74\u6bd4\u5897\u6e1b -0.09\u56de\uff09<\/p><p>\u25cf 2016\u5e7411\u6708\u306e\u5916\u98df\u5358\u4fa1\u306f 2,462\u5186 \uff08\u524d\u6708\u6bd4\u5897\u6e1b +23\u5186\u3001\u524d\u5e74\u6bd4\u5897\u6e1b -31\u5186\uff09<\/p><p>\u25cf 2016\u5e7411\u6708\u306e\u5916\u98df\u5e02\u5834\u898f\u6a21\u306f 3,067\u5104\u5186 \uff08\u524d\u6708\u6bd4\u5897\u6e1b -81\u5104\u5186\u3001\u524d\u5e74\u6bd4\u5897\u6e1b -132\u5104\u5186\uff09<\/p><div class=\"data_link\"><a href=\"\/ggs\/wp-content\/uploads\/2017\/06\/6101ff8507fb5cda9834175f547ac6e1.pdf\">\u8a73\u7d30\u306f\u3053\u3061\u3089<\/a><\/div><div class=\"cf article_sgl__content_introducer\"><img decoding=\"async\" src=\"https:\/\/www.hotpepper.jp\/ggs\/wp-content\/themes\/hotpepper\/img\/common\/resrchers_photo_inagaki.png\" alt=\"\u7a32\u57a3 \u660c\u5b8f\"><div class=\"introducer__info\"><p class=\"introducer__info_inner\"><span class=\"introducer_name\">\u7a32\u57a3 \u660c\u5b8f<\/span><span class=\"introducer_post\">\u30db\u30c3\u30c8\u30da\u30c3\u30d1\u30fc\u30b0\u30eb\u30e1\u5916\u98df\u7dcf\u7814\u3000\u4e0a\u5e2d\u7814\u7a76\u54e1<\/span><\/p><\/div><\/div><div class=\"article_sgl__share\"><h5>\u3053\u306e\u8a18\u4e8b\u3092\u30b7\u30a7\u30a2\u3059\u308b<\/h5><ul class=\"cf article_sgl__share_list\"><li class=\"article_sgl__share_item\" data-article-share=\"facebook\"><a href=\"https:\/\/www.facebook.com\/share.php?u=https:\/\/www.hotpepper.jphttps:\/\/www.hotpepper.jp\/ggs\/research\/article\/marketing\/201611\" \"window.open(this.href, \"FBwindow\", \"width=650, height=450, menubar=no, toolbar=no, scrollbars=yes\"); 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