{"id":983,"date":"2016-05-30T14:55:11","date_gmt":"2016-05-30T05:55:11","guid":{"rendered":"\/ggs\/?p=983"},"modified":"2017-06-29T18:29:42","modified_gmt":"2017-06-29T09:29:42","slug":"%e5%a4%96%e9%a3%9f%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb%ef%bc%882016%e5%b9%b4%ef%bc%94%e6%9c%88%e5%ba%a6%ef%bc%89","status":"publish","type":"post","link":"https:\/\/www.hotpepper.jp\/ggs\/research\/article\/marketing\/201604","title":{"rendered":"\u5916\u98df\u5e02\u5834\u8abf\u67fb\uff082016\u5e74\uff14\u6708\u5ea6\uff09"},"content":{"rendered":"<p><span style=\"color: #0000ff;\"><b><span style=\"color: #0000bf;\"><strong>2016\u5e744\u6708\u306e\u5916\u98df\u5e02\u5834\u898f\u6a21\u306f3,398\u5104\u5186\uff08\u524d\u5e74\u540c\u6708\u6bd4+186\u5104\u5186\u30fb\u6771\u540d\u962a3\u570f\u57df\u8a08\uff09\u3002\u5916\u98df\u5b9f\u65bd\u7387\u30fb\u983b\u5ea6\u30fb\u5358\u4fa1\u306e\uff13\u6307\u6a19\u3059\u3079\u3066\u304c\u524d\u5e74\u8d85\u3048\u3002\u696d\u614b\u5225\u3067\u306f\u300c\u713c\u8089\u30fb\u30b9\u30c6\u30fc\u30ad\u300d\u300c\u5c45\u9152\u5c4b\u300d\u300c\u548c\u98df\u300d\u304c\u597d\u8abf<\/strong><\/span><\/b><\/span><\/p><p>2016\u5e744\u6708\u306e\u5916\u98df\u5e02\u5834\u898f\u6a21\u306f\u3001\u6771\u540d\u962a3\u570f\u57df\u5408\u308f\u305b\u30663,398\u5104\u5186\u3068\u306a\u308a\u3001\u524d\u5e74\u540c\u6708\u6bd4\uff08\u4ee5\u4e0b\u3001\u524d\u5e74\u6bd4\uff09\u306f+186\u5104\u5186\u30685\u30ab\u6708\u9023\u7d9a\u3057\u3066\u524d\u5e74\u3092\u4e0a\u56de\u3063\u305f\u30023\u570f\u57df\u5408\u8a08\u306e\u5916\u98df\u5b9f\u65bd\u7387\u30fb\u983b\u5ea6\u30fb\u5916\u98df\u5358\u4fa1\u304c\u3059\u3079\u3066\u524d\u5e74\u3092\u4e0a\u56de\u308b\u30c8\u30ea\u30d7\u30eb\u9ad8\u306f2015\u5e7412\u6708\u3076\u308a\u3002\u306a\u304b\u3067\u3082\u3001\u5916\u98df\u5358\u4fa1\u306f17\u30ab\u6708\u9023\u7d9a\u3067\u4f38\u3073\u3066\u304a\u308a\u3001\u5916\u98df\u5b9f\u65bd\u7387\u30825\u30ab\u6708\u9023\u7d9a\u3057\u3066\u524d\u5e74\u6bd4\u30d7\u30e9\u30b9\u3067\u63a8\u79fb\u3057\u305f\u30022016\u5e744\u6708\u306f\u524d\u5e74\u306b\u6bd4\u3079\u308b\u3068\u3001\u91d1\u66dc\u65e5\u30fb\u571f\u66dc\u65e5\u304c\u5404\uff11\u65e5\u591a\u3044\u30ab\u30ec\u30f3\u30c0\u30fc\u3068\u306a\u3063\u3066\u304a\u308a\u3001\u5916\u98df\u5b9f\u65bd\u7387\u306e\u9ad8\u3044\u66dc\u65e5\u306e\u65e5\u6570\u304c\u591a\u304b\u3063\u305f\u3053\u3068\u304c\u5e02\u5834\u62e1\u5927\u306b\u3064\u306a\u304c\u3063\u305f\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u8003\u3048\u3089\u308c\u308b\u3002\u696d\u614b\u5225\u3067\u306f\u3001\u4e3b\u8981\u306a16\u696d\u614b\u4e2d9\u696d\u614b\u3067\u5916\u98df\u5e02\u5834\u898f\u6a21\u304c\u524d\u5e74\u3092\u4e0a\u56de\u308b\u7d50\u679c\u3068\u306a\u3063\u305f\u3002\u7279\u306b\u300c\u713c\u8089\u3001\u30b9\u30c6\u30fc\u30ad\u3001\u30cf\u30f3\u30d0\u30fc\u30b0\u7b49\u306e\u5c02\u696d\u5e97\u300d\u300c\u5c45\u9152\u5c4b\u300d\u300c\u548c\u98df\u6599\u7406\u5e97\u300d\u3067\u524d\u5e74\u6bd4\u306e\u4f38\u3073\u304c\u5927\u304d\u304b\u3063\u305f\u3002<\/p><p>\u25cf 2016\u5e744\u6708\u306e\u5916\u98df\u5b9f\u65bd\u7387\u306f 75.8\uff05 \uff08\u524d\u6708\u6bd4\u5897\u6e1b -0.3pt\u3001\u524d\u5e74\u6bd4\u5897\u6e1b +1.2pt\uff09<\/p><p>\u25cf 2016\u5e744\u6708\u306e\u5916\u98df\u983b\u5ea6\u306f 4.19\u56de\/\u6708 \uff08\u524d\u6708\u6bd4\u5897\u6e1b -0.02\u56de\u3001\u524d\u5e74\u6bd4\u5897\u6e1b +0.04\u56de\uff09<\/p><p>\u25cf 2016\u5e744\u6708\u306e\u5916\u98df\u5358\u4fa1\u306f 2,586\u5186 \uff08\u524d\u6708\u6bd4\u5897\u6e1b -11\u5186\u3001\u524d\u5e74\u6bd4\u5897\u6e1b +99\u5186\uff09<\/p><p>\u25cf 2016\u5e744\u6708\u306e\u5916\u98df\u5e02\u5834\u898f\u6a21\u306f 3,398\u5104\u5186 \uff08\u524d\u6708\u6bd4\u5897\u6e1b -69\u5104\u5186\u3001\u524d\u5e74\u6bd4\u5897\u6e1b +186\u5104\u5186\uff09<\/p><div class=\"data_link\"><a href=\"\/ggs\/wp-content\/uploads\/2017\/06\/b80fb9fa70944b164b8474f3a8e576e4.pdf\">\u8a73\u7d30\u306f\u3053\u3061\u3089<\/a><\/div><div class=\"cf article_sgl__content_introducer\"><img decoding=\"async\" src=\"https:\/\/www.hotpepper.jp\/ggs\/wp-content\/themes\/hotpepper\/img\/common\/resrchers_photo_inagaki.png\" alt=\"\u7a32\u57a3 \u660c\u5b8f\"><div class=\"introducer__info\"><p class=\"introducer__info_inner\"><span class=\"introducer_name\">\u7a32\u57a3 \u660c\u5b8f<\/span><span class=\"introducer_post\">\u30db\u30c3\u30c8\u30da\u30c3\u30d1\u30fc\u30b0\u30eb\u30e1\u5916\u98df\u7dcf\u7814\u3000\u4e0a\u5e2d\u7814\u7a76\u54e1<\/span><\/p><\/div><\/div><div class=\"article_sgl__share\"><h5>\u3053\u306e\u8a18\u4e8b\u3092\u30b7\u30a7\u30a2\u3059\u308b<\/h5><ul class=\"cf article_sgl__share_list\"><li class=\"article_sgl__share_item\" data-article-share=\"facebook\"><a href=\"https:\/\/www.facebook.com\/share.php?u=https:\/\/www.hotpepper.jphttps:\/\/www.hotpepper.jp\/ggs\/research\/article\/marketing\/201604\" \"window.open(this.href, \"FBwindow\", \"width=650, height=450, menubar=no, toolbar=no, scrollbars=yes\"); 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